The Ortery PhotoCapture 360M is a niche product at heart, and at $5,500 (list) it's priced like one. This high-end USB turntable is designed to help automate the process of creating 360? animated images. We use the?PhotoCapture 360M?to capture the all-angles product shots that appear in the PCMag Digital Edition, and while it does aid in the image acquisition for that process, it's held back by finicky software, and a short list of fully compatible?cameras.
The large turntable, which is 22 inches in diameter and supports up to 200 pounds, rotates incrementally, while the software fires the shutter of a compatible connected camera after every move. You can define how many shots you want?we recommend using about 40 for a smooth animation, but you can shoot up to 360?and the software can output a final animation in Flash, GIF, or HTML 5 format with a single click. Two removable discs are included, one white and one black, so you can choose the background that best works with the object you're shooting.
Operation is fairly simple?just plug the turntable into your computer via USB, center the product on the rotating disc, set up your lights and your camera, and click a button in the software to start acquiring images. You can have it grab all the shots you need with one click, or set it up to require a discrete click for each shot?which is necessary if you are performing any type of stop-motion animation to show off movement in the object you are shooting. The files are saved to your computer?you can save them as individual images to perform Photoshop touch-ups, or export a quick animation directly from the Ortery software application. PCMag's photo studio operates on an OS X platform; the Mac software is prone to crashes, and sometimes you have to turn the turntable or camera off and on again in order to get everything communicating properly. Ortery states that its Windows environment, which we did not test, is more stable, and is working on an update to remedy the issues for Mac shooters, who only make up about ten percent of the user base for this product. The company is very responsive to customer service requests when something isn't working correctly, however.
The list of compatible cameras is short?Ortery says that Canon and Nikon D-SLRs are supported, but you have to check compatibility based on your operating system. Only Canon D-SLRs are supported in Mac OS X. This means you'll have to use Windows if your studio camera is a Nikon?and even then, you'll have to double check to see if your model is supported. Nikon's 24-megapixel D3x studio camera, for example, is not listed as an officially supported camera. Ortery states that this is largely due to the limited availability of software development kits for certain cameras?if no SDK is available, it is not possible to marry its software to the camera.
The market for the PhotoCapture 360M?is limited: Online retailers might be interested in showing off their wares from all angles, but it's definitely not a product for the family snapshooter. If you feel that adding 360? images can enhance your bottom line, the PhotoCapture 360M?could be a valuable addition to your business?but at $5,500 it's a pricey investment.
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